BETBY Publishes Playbook on Post-World Cup Player Retention

BETBY released a new operator playbook on 10 August 2026 to address user retention following the 2026 World Cup. The document outlines data-driven strategies for converting tournament traffic into sustained engagement.

Tournament Traffic and Retention Metrics

The 2026 World Cup featured 48 teams across 104 matches over a 39-day schedule. According to BETBY network data, site traffic increased by 86.4% and active player counts rose by 84.8% compared to the month before the tournament began. The playbook examines methods for maintaining user activity after the final match, focusing on content delivery timing, intervention points, and budget allocation per account.

AI Personalization and Lifetime Value

The report details the impact of AI-driven personalized feeds on session duration and introduces a scoring system for identifying at-risk users before they disengage. Spending recommendations are structured around projected lifetime value tiers. Danil Emelyanov, Head of AI Labs at BETBY, stated: "Most AI hype in this industry doesn’t survive contact with reality. Built with a clear purpose, it delivers enormous value — higher personalisation, more accurate prediction, more granular segmentation. That’s how data becomes commercial value."